Past, Present, Future ...

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Whilst coming back home the other night I came across this billboard hoarding.

"The present is the past. The future is the present."

Does that not in essence imply that the future which is the present is actually already in the past since the present is the past ??

Simone Weil said "The future is made of the same stuff as the present" ... if I were to go by the billboard I saw - then really the future is pretty much everything from our past.

The author of Calvin & Hobbes, Bill Patterson once said “The problem with the future is that it keeps turning into the present.” In today's day and age - with advancements in technology and research; before we can even begin to comprehend the latest developments or trends within an industry; or even try to share our understanding of a new theory; that 'trend' has already established itself into our daily lives and what we thought was a distance future, has in reality already become a part of our present.