It seems all I have been hearing about lately has been video blogs … the first time was a few months ago and I was quite curious about it as well. I never actually got around to setting myself up with a Vlog .. which I perhaps should … I do have some really funny videos captured over the years.
Some of my friends have used Vimeo – which is a fantastic platform for anyone wanting to share their creativity and more personal videos (family, friends, fun moments etc) to a larger audience. I checked out Vimeo and turns out that a free account allows for 500 MB of storage every week ! That’s a great start for any new business looking at testing the cyber waves of video blogging especially since you can share and even post videos on other sites like Facebook, Twitter, MySpace, Flickr, or Digg !
The last couple of weeks I have been meeting with some of my clients and looking at creating long term marketing and branding strategies for them and I had suggested that they ought to look at online video for business or video hosting services to really create an impact with their brand.
Just like Vimeo – another service I came across was Viddler which offers more features for direct B2B services. It’s hard for me to explain exactly what the features are as I’m not the most technical person – however this screenshot should make things more clearer.
I really like the custom logo & permalink feature as it’s essential when creating brand value and increasing brand awareness. It’s also important for a business to be able to track their user and view statistics – and here’s where the Viddler Analytics come in very handy providing in depth statistics on bandwidth, views, embeds, map views of users as well as something called ‘attention span’ which tracks the engagement of viewers.
Video Hosting is all about adding a personal touch to your blog and also serve as a better visual representation of what the brand or business (and the personal blogger of course) is trying to portray. Written content is always great, but a nice video twist to your business site will surely give your readers reason to stick around a little longer.
Personally, I have always enjoyed just sitting back and watching a good video post on a topic I’m interested in. I try to incorporate videos into my blogs – but they are related to a specific post and are more music / advertorial based.
What about you – what are you thoughts on Video Blogs – especially for business related blogs ? Have you come across any really good online videos for business that you care to share ?