I came across a prompt from The Daily Post free E-Book : 365 Writing Prompts whilst on the hunt for some blogging inspiration. I'm going to combine this prompt with another one (which says to set yourself a time goal of 10 minutes and answer the question). So here's the prompt and my response :
Do you feel like you "get" social media, or do you just use it because that's where all your friends and family are ?
I DO get social media. Sure I have friends and family on it - using various types of social media but I'm there for my business and myself. I truly believe that one can build themselves as a brand if social media is applied in the right way.
Over the past month - I decided to upgrade my educational skills. I have a B.Comm in Management & E-Commerce but it's been a while since I have studied anything. It came as no surprise to me when I found myself signing up for a Diploma in Social Media Marketing & Online Reputation Management. It's an accredited course from a reputed educational academy. I enjoyed it so much that I signed up for the Advance Digital Marketing Diploma as well.
Before I even began to develop the social media platforms for my business - I had already been (in a way) building my personal brand up. It all started with a few blogs and then there was Twitter - and all of a sudden I found myself being asked to blog for other amazing blogs who actually wanted my perspective on topics. I managed this without really putting too much thought into it - I was going with the flow and learning the ropes myself.
Now when it comes down to my business - I want to grow my brand using all the available channels that social media has to offer. Let's face it - the power of social media goes a long way ! I guess that's why I took the course and why I still want to learn more. Social media is constantly evolving - probably too rapidly for most of us to understand .. but the way I see it - there's no harm trying to keep as up-to-date as we can.
If you want to know more about social media for business then I would recommend reading 'Will Social Media Take You On A Magic Carpet Ride (To Success' and How Social Media Can Help You Get Ahead.