Branding : Nissan Juke Lights Up the Night

By | 13:05 2 comments

Coming from the events background – I’m always looking out for new ways to highlight a brand especially when it comes to the launch of a new product.  Some brands are more open to creative ideas whilst others are a bit more conservative in how they want their audiences to perceive them.

I came across a campaign by Nissan which used a 3D video projection mapping for the launch of their new Nissan Juke – and it really lights up the night !!

For those of you that are unfamiliar with the term projection mapping … traditional video projection is in 2D format; however 3D projection mapping allows for moving images to match the surfaces, contours and shapes of whatever they are projected on to i.e. the projections can even look as if the building is crumbling, changing it structure, being battered by heavy rains, and more !

Recently 3D projection mapping has emerged as one of the coolest forms of advertising.  The beauty about such campaigns is that it really catches the attention of anyone  passing by – and with the aid of mobile phone cameras and digital cameras – the campaign gets shown online on various social media networks; particularly on YouTube, Vimeo, Facebook etc thereby creating a massive viral marketing campaign !

Of course there is a large cost associated with putting together a 3D projection mapping campaign – however the viral effect after the campaign makes for money well spent in my humble opinion.

Have you seen any 3D projection installations before and where ?  What do you think about them and their place in the future of advertising for brands ?


Stephanie Faris said...

I don't think I've ever seen this before. It's cool!

Dazediva said...

@ Stephanie ... it is pretty cool isn't it ? 3D mapping projection has become really popular over the last 2 years particularly in Europe, US, Far East ... it's only just catching up in India ...

There's a great video online for a large scale mapping done on the Hague City Hall .. you should check it out :)