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Coming from the events background – I’m always looking out for new ways to highlight a brand especially when it comes to the launch of a new product.  Some brands are more open to creative ideas whilst others are a bit more conservative in how they want their audiences to perceive them.

I came across a campaign by Nissan which used a 3D video projection mapping for the launch of their new Nissan Juke – and it really lights up the night !!

For those of you that are unfamiliar with the term projection mapping … traditional video projection is in 2D format; however 3D projection mapping allows for moving images to match the surfaces, contours and shapes of whatever they are projected on to i.e. the projections can even look as if the building is crumbling, changing it structure, being battered by heavy rains, and more !

Recently 3D projection mapping has emerged as one of the coolest forms of advertising.  The beauty about such campaigns is that it really catches the attention of anyone  passing by – and with the aid of mobile phone cameras and digital cameras – the campaign gets shown online on various social media networks; particularly on YouTube, Vimeo, Facebook etc thereby creating a massive viral marketing campaign !

Of course there is a large cost associated with putting together a 3D projection mapping campaign – however the viral effect after the campaign makes for money well spent in my humble opinion.

Have you seen any 3D projection installations before and where ?  What do you think about them and their place in the future of advertising for brands ?

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It seems all I have been hearing about lately has been video blogs … the first time was a few months ago and I was quite curious about it as well.  I never actually got around to setting myself up with a Vlog .. which I perhaps should … I do have some really funny videos captured over the years. 

Some of my friends have used Vimeo – which is a fantastic platform for anyone wanting to share their creativity and more personal videos (family, friends, fun moments etc) to a larger audience.  I checked out Vimeo and turns out that a free account allows for 500 MB of storage every week ! That’s a great start for any new business looking at testing the cyber waves of video blogging especially since you can share and even post videos on other sites like Facebook, Twitter, MySpace, Flickr, or Digg !

The last couple of weeks I have been meeting with some of my clients and looking at creating long term marketing and branding strategies for them and I had suggested that they ought to look at online video for business or video hosting services to really create an impact with their brand.

Just like Vimeo – another service I came across was Viddler which offers more features for direct B2B services.  It’s hard for me to explain exactly what the features are as I’m not the most technical person – however this screenshot should make things more clearer.  

I really like the custom logo & permalink feature as it’s essential when creating brand value and increasing brand awareness.  It’s also important for a business to be able to track their user and view statistics – and here’s where the Viddler Analytics come in very handy providing in depth statistics on bandwidth, views, embeds, map views of users as well as something called ‘attention span’ which tracks the engagement of viewers.

Video Hosting is all about adding a personal touch to your blog and also serve as a better visual representation of what the brand or business (and the personal blogger of course) is trying to portray.  Written content is always great, but a nice video twist to your business site will surely give your readers reason to stick around a little longer.

Personally, I have always enjoyed just sitting back and watching a good video post on a topic I’m interested in.  I try to incorporate videos into my blogs – but they are related to a specific post and are more music / advertorial based. 

What about you – what are you thoughts on Video Blogs – especially for business related blogs ? Have you come across any really good online videos for business that you care to share ?