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Some of you may recall that I’ve had some major Paani Puri Cravings to a point I wrote about the reactions I got Outside the Puri … well all of that was for the launch of a new brand created by my friend (and client) Rish Oberoi. 

This young man has kept Mumbai on its toes wondering about his obsession with Paani Puri and it’s been worth the wait !  Here’s the brand new teaser … I would love to know your feedback and comments about the video – it would really mean a lot to him and me !

If you are looking for some unique out-of-the-box style T-shirts – then I strongly recommend checking out the website Paani Puri Clothing and the Paani Puri Clothing Blog (where I am a regular writer)

Please feel free to share this video teaser campaign with your readers and your friends … we want to spread the Paani Puri Love to the world :)

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So here’s how it all started a few weeks ago … all on Facebook !  I kept seeing the words ‘pani puri’ and it got me craving to eat some Bombay style chaats !

Translation of ‘paani puri paane ke liey kuch khona padtha hai ..’ 

To get a ‘pani puri’ then you must give up something (precious / meaningful)  to you

 

I told you that I’d known Sabu for a long time and I’ve always associated Pani Puri with good memories and crazy cravings !

And that’s the secret folks ! My very good friend and new  client – Rish Oberoi – has just launched his own line of very funky out-of-the-box style urban t-shirts called ‘Paani Puri Clothing’ !

You can also catch up dates about Paani Puri on their Twitter page as well as their Face Book Fan Page and the Official Paani Puri Group Page …. oh and if that’s not incentive enough – I will be a Featured Guest Writer (drum rolls for me please !!) on the Paani Puri BLOG as well !

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For those of you that don’t know what Paani Puri is – then here’s a bit of a filler for you … and I just realised I don’t quite know to describe it to you … hence I’m gonna cheat and give you a Wikipedia description

Pani Puri or Golgappa is a popular street snack in the Indian subcontinent.  It comprises a round, hollow "puri", fried crisp and filled with a watery mixture of tamarind, chili, chaat masala, potato, onion and chickpeas.  Its size is small enough to fit in the mouth.

The term golgappa refers to the fact that crisp sphere ("gol") is placed in the mouth and eaten ("gappa") at one time, without biting. Pani comes from the Hindi word for water and puri (or poori), an Indian bread made by frying dough in oil.

At this point you must be wondering why am I providing you all with a description about Pani Puris ?  Whenever I think about Pani Puri’s I have tended to associate them with some really fond memories whilst I was growing up.

I’m somewhere around 10-4 years old, standing in front of one of the most popular Pani Puri restaurant snack counter – practically gulping down ‘teekhah mitha’ pani puris … In fact a very old school friend, SH (known her since ‘93) sent me a message on FaceBook the other day and we were recapping our Pani Puri experiences !

I’ve got some serious Pani Puri cravings at this point and can’t wait to get my hands on some from Kailash Parbath near my house !

But there’s more to the story – so keep reading my upcoming posts to discover my secret :P