It’s In Our Nature

By | 11:02 4 comments

I’m not a big fan of adverts on Indian television however this particular advert really hit a nerve ! 

It could be due to the fact that I’m an animal lover and can empathize with the commercial. I’ve had the pleasure of growing up with German Shepherds and a Doberman – so I can see how the wolves have a nurturing instinct – after all dogs are a descendent of wolves !

This ad campaign along with the print campaign for the Shangri-La Hotels & Resorts was directed by Bruno Aveillan for Ogilvy Asia Pacific.  I didn’t know much about the director so I went on to look him up on Wikipedia.

Bruno Aveillan was born in Toulouse, France and is one of the most distinguished and internationally sought after commercials director across the globe … And this commercial is a clear indication of WHY he is sought after by brands such as Louis Vuitton, Audi, Chanel, Nike and Nintendo.

I have seen this commercial over a dozen or so times – and it never fails in giving me goose bumps and somehow awakens my tear ducts too ! It’s heart warming and conveys a very powerful message that instantly instills the brand into the viewers’ mind.

The commercial takes the viewer through breathtaking snow covered locations to communicate that …

‘There’s no greater act of hospitality than to embrace a stranger as one’s own …

… The ethos of the Shangri-La Hotels & Resorts … no doubt that’s why they are at the top of their game in the hospitality industry !

Monsieur Aveillan most definitely deserves a big round of applause for he has managed to create such a beautiful and heart warming commercial.  It is raw in nature and that’s what makes it stand out !

What do you think about the commercial ? Have you seen it before ? What comes to mind whilst watching the commercial ? I’d love to hear your thoughts :)

p.s enjoy the print ad below !

shangrila print ad

4 comments:

sanely insane said...

ok quickly finish ure shot, pata naee kitne posts se same shot pe ruki hui hai... :P

oh btw...good ad...i mean in a long time...one where they've used a good concept and executed it well

sanely insane said...

signing for follow up comments

Rochak said...

That was a beautiful add.. although what springs to my mind is how this guy got into that situation in the first place, why he didn't have gloves or some type of fire-stick...
Besides that, if I put my analytical-brain to one side, it's lovely to see the course of nature and I haven't seen wolves being so generous. :)

Dazediva said...

@ Sanely Insane ... I'm a shot girl baby :) but just for you now I will change my picture !

It is a great ad isn't it ? I haven't seen one made so well on Indian TV for a while now !

@ Rockak .. yup it is beautiful; and keep the analytical side of you away and just enjoy the commercial :P but its true - how did the guy get into that situation; maybe he lost his gear in an avalanche ?? (a bit far fetched but since we're being creative ...) I know of a friend who has worked with wild wolves in a nature reserve and he says that once they get to recognize a person as non-threatening; they get treated like a member of the pack .. remember Jungle Book ??